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The Science and Art of Marketing

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Entries from April 2009

Google Analytics API released

April 30th, 2009 · No Comments

Google Analytics API Released - Now Get Your Web Site Metrics via a Mashup!
As the Data Export API website describes:
Use the Google Analytics Data Export API to download Analytics data in the form of Google Data API feeds. With the Data Export API, you can embed a customized dashboard in your website to display the […]

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Tags: Mashups

Description Meta Tag vs H1 tag

April 29th, 2009 · No Comments

What has more weight in affecting the keyword rankings? Description Meta Tag or H1 tag?
The H1 tag appears visibly on the webpage. The description meta tag DOES NOT appear on the page.
The H1 ( unformatted ) would typically be the largest font on the page. I think it’s safe to assume, that large […]

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Tags: SEO

SEO Consultant in New York

April 28th, 2009 · No Comments

I’m aware of a very good SEO Consultant in New York.
But the truth of the matter is, that an SEO Consultant can work from anywhere. As long as he has an internet connection, a laptop, and a phone an SEO Consultant can work from anywhere in the world.
What happens if the client wants […]

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Tags: SEO

Predictive SEO: Swine Flu Outbreak in New York

April 27th, 2009 · No Comments

About 150 students have gotten ill with Swine Flu in Queens. There definitely is a swine flu outbreak in New York. But don’t get alarmed.
In unrelated happenings, today Google is featuring Samuel Morse on their homepage. And the Google logo, when clicked takes you to this search result page.
I can’t help […]

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Tags: SEO

How Much Time Do You Spend on Twitter

April 24th, 2009 · No Comments

Have you been spending too much time on Twitter?
Why not automate the process?
Use Twitterfeed, and Socialtoo. That’ll free up much of your time. Then, the remaining time that you do spend on Twitter can be for social interactions, retweeting, and finding friends.
Happy Tweeting

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Tags: Twitter

Getting PageRank on Your Website

April 23rd, 2009 · No Comments

How does a website get PageRank (PR). I’m talking about those little green pixels on the Google Toolbar. Don’t confuse PageRank with keyword ranking. They’re unrelated to a certain degree.
Simply stated, the way to increase your PR is: Content & Links.
Content:
Keep writing blog posts daily. Or even twice per day. At […]

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Tags: SEO

The Five W’s of Twitter

April 22nd, 2009 · No Comments

Who? A small company of 29 employees. Key people are Jack Dorsey, Evan Williams, Biz Stone.
What? According to Wikipedia, “Twitter is a social networking and micro-blogging service that allows its users to send and read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length.”
Where? On the web. […]

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Tags: Social Media