Antioxidin

The Science and Art of Marketing

Antioxidin header image 4

Entries Tagged as 'Interviews'

John Esposito: Exclusive Interview

August 11th, 2008 · No Comments

John Esposito is the CEO of WEA (Warner, Electra, Atlantic).
4 Questions:
1) How hard is it for an Artist to get signed in today’s music industry?
2) Are the labels taking more risk or less risk because of the challenges?
3) How is today’s A&R model changing?
ie: method of discovery.
- What are the labels looking for?
4) Can you […]

[Read more →]

Tags: Interviews